Pizza Crisis

Many students, including those who study at Texas State University, work or or have worked at the local Dominoes and Papa John's pizza restaurants. I've been on the consumer end, enjoying the fruit of the student labor at these establishments. But yesterday, media outlets from Facebook to Forbes announced that some pretty nasty stuff has been going on behind the scenes at the major supplier of cheese to these pizza places. Dominoes has officially responded by reminding those who hear and read about the horrible affair that the majority of their dairy suppliers are good people: Domino's is quoted as saying: "The individual family dairy farms throughout the country - 47,000 of them – and the brands who buy and sell cheese are being painted in a horrible light due to the horrendous acts of a small group of individuals," says Domino's spokesperson Tim McIntyre. "A few sick people - whom we hope are prosecuted - do not represent the thousands of innocent people earning a living for their families, whether they work on farms, in cheese production, or in pizza shops.” (Entrepreneurship.com) How would you handle the branding and communication crisis if you were VP of Communications (OR the CEO) of Dominoes, Papa John's or Pizza Hut?