Communicating meaning through signs, sounds, and symbols can be challenging, particularly in the business arena.
Thursday, 4 September 2014
Crisis Communications 101
Sometimes crises, especially those that are the most emotionally laden, can lead to decisions that may not be contextually appropriate. Tears and laughter become intermingled as human beings seek to find relief. In-house reactions to their own corporate tragedies, led Malaysia Airlines to create a marketing campaign that they realized only too quickly was poorly conceived.
Read the article at Entrepreneur.Com
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ReplyDeletehttps://www.youtube.com/watch?v=vrAKFakK3i8
DeleteI do love Fawlty Towers, Erik. Oddly enough, my comment fits the scene you post, but of course, the circumstances and very SERIOUS real-life nature of the Malaysian situation led to a different kind of business communication issue. What did you (or anyone else) think of the article?
ReplyDeleteTheir competition seemed innocent enough, but taking into consideration the circumstances that Malaysian Airlines are currently in, it was probably too soon to reference a bucket list in their any of their marketing efforts.
DeleteIt could probably work a few years from now where the memories of their recent mishaps aren't as prevalent in peoples minds as they are today. It's best for them to be more sensitive in their current marketing campaigns in order to eventually crawl back to their reputation as a world-class airline, which I am sure that they still are in spite of their bad luck.
Timing is pretty essential. I think you're right.
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