You can also find mantra-like examples of corporate communication via a company in Australia called Slogan Creator. Take a look!
Communicating meaning through signs, sounds, and symbols can be challenging, particularly in the business arena.
Friday, 19 September 2014
Business Mantras
Guy Kawasaki emphasizes the importance of good business mantras and suggests that they are better for corporate identity and branding (and internal culture-building) than mission statements.
You can read about Kawasaki's views on the "mantra" in his well-known entrepreneurship text called The Art of the Start. You can also find a shorter version of the discussion on Kawasaki's own BLOG.
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