- Apps – Marketers will need to figure out how to not only market their iPhone and Android apps, but how to get users to download their smartwatch apps as well.
- Payments – Retailers that have not yet upgraded their payment systems to accept NFC payments will want to get ready for a surge of young customers eager ditch their credit cards in favor of arm-waving checkouts.
- Social Media – Apple’s target consumers for the Apple Watch are also the biggest consumers of social media content on the planet.
- Geofencing/iBeacons – Marketers who live on the cutting edge will be pleased to learn Apple Watch app developers have the ability to create invisible geofences that sense when an Apple Watch user is in close proximity.
- Healthy Lifestyles – Almost any company can get behind the social cause of healthy living.
Communicating meaning through signs, sounds, and symbols can be challenging, particularly in the business arena.
Thursday, 15 October 2015
Apple Watch Changing Marcom Trends
The folks at Next Level Marketing Communications have posited that Apple Watches may actually change the way you market services. They cite SEO analyst, Dan Cristo, who has suggested that the price of Apple Watch will catalyze the following:
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