Thursday, 15 October 2015

Apple Watch Changing Marcom Trends

The folks at Next Level Marketing Communications have posited that Apple Watches may actually change the way you market services. They cite SEO analyst, Dan Cristo, who has suggested that the price of Apple Watch will catalyze the following:

  1. Apps – Marketers will need to figure out how to not only market their iPhone and Android apps, but how to get users to download their smartwatch apps as well.
  2. Payments – Retailers that have not yet upgraded their payment systems to accept NFC payments will want to get ready for a surge of young customers eager ditch their credit cards in favor of arm-waving checkouts.
  3. Social Media – Apple’s target consumers for the Apple Watch are also the biggest consumers of social media content on the planet.
  4. Geofencing/iBeacons – Marketers who live on the cutting edge will be pleased to learn Apple Watch app developers have the ability to create invisible geofences that sense when an Apple Watch user is in close proximity.
  5. Healthy Lifestyles – Almost any company can get behind the social cause of healthy living.
What do you think!?

Wednesday, 7 October 2015

Workplace Communication through Workplace Behavior

Forbes
How we act in the workplace reflects one's capacity for time management, prioritizing tasks, efficiency, and self-awareness and self-care. All of these serve to make one a more effective manager or leader or business partner/colleague. Blogger Grant Assad pointed to a support video on Fast Company that dealt with Presentation Skills. Another Fast Company video addresses one's ability to use free time well. I think I break most of the "rules." Any of you physical fitness types want to take on a customer?