Textbook cases present Walmart's unsuccessful international foray into Korea in a way that might actually be embarrassing for Walmart--if they themselves actually knew or admitted what their challenges truly were. The US perspective on the failure (amounting to some 800 million USD), is attributed by college textbook authors Mary Ellen Guffey and Dana Loewy (2014) to "cultural differences and fierce local competition" (p. 81).
But what were these "cultural differences" really? Take a look at this blog and one history student's perspective on what ailed Walmart in Korea.
Guffey, M.E. and Loewy, D. (2014) - Business Communication Process and Product - Mason, OH - SouthWestern 8th Edition.
Communicating meaning through signs, sounds, and symbols can be challenging, particularly in the business arena.
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