Too obvious to be important?

Business Communication courses tend to be as popular as the plague. Despite the shared understanding and general agreement among individuals, particularly business professionals, that communication is THE key to success in any organization, the subject remains suspect among university students. One critically important approach to any qualitatively-informed course that reflects the analysis of human behavior (philosophy, languages, art, dance, history, religion, design, communication), is to remember that the outcomes of these behaviors within specific contexts lead to measurable impacts in society. Moreover, reading and comprehension of these disciplines, while seemingly "simple", require deeper investigations, comparisons, perspectives, and "imbedding" in the person absorbing the concepts than what most students realize.