Wednesday 3 December 2014

Overused, useful, or cliché?

Business communication textbooks warn writers against using worn-out expressions that may ultimately prove less effective than using something simpler. Although I am not vehemently opposed to saying, "Don't hesitate to call me if you have any questions," some professional writers abhor the expression. What's most important is that a writer revise and clarify his or her text until the writing actually says, as closely as possible, what it is intended to mean. It is impossible, however, to choose the right words if one is unable to anticipate the reader's response. Knowing your audience, knowing the right vehicle for communication, and knowing the conventions (professional and cultural) for the delivery of a message, will provide a foundation to guide word choice. A fellow named Gary Blake has written a blog article on Biznik that illustrates what he feels are "deadly words" to use in business communication. Enjoy!

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